EmailUnlimited Online allows you to track the success of your emails like no other
email marketing software. There are lots of charts and reports that give you a complete
picture of the success of the mailing, including the delivery success as well as
the click and view tracking.
 The EmailUnlimited Online Tracking
System provides you plenty of charts and figures to determine the success of your
email campaigns and follow-up auto responders. EmailUnlimited Tracking contains
extensive reports on the delivery success of your mailings as well as on the behavior
of your audience.
EmailUnlimited will not only provide you
information on how often your emails has been viewed and how often people clicked
on links, but also who has opened your message, who has clicked on which link and
when and how often they viewed your message.
Using EmailUnlimited you can track your
campaign success completely from the big picture right down to each recipient of
your list.
EmailUnlimited Tracking is delivered through
a web-based interface that has the advantage that you may login to view your reports
from anywhere, no matter if you are at your desk, in your client's office or
traveling on the road.
The first part of the EmailUnlimited Reporting
system provides you detailed information on the delivery success of your mailings.
In order to maintain a high-quality list,
it is absolutely crucial to know which email addresses are good and which recipients
might better be removed from further mailings.
For example, if you regularly purchase email lists, you will want to know how many
of the addresses turn out to be undeliverable in order to choose the best supplier.
Furthermore, you cannot accurately measure the effectiveness of your email copy
if you don't know how many emails have actually made it to your recipient's
inboxes.
Delivery Failures will be split into the following categories
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Category
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Description
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Invalid Email Address
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The email address is syntactically invalid
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Relay Denied
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EmailUnlimited has tried to deliver an email to this address but received a response
that the recipient's server refuses to relay the message.
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Unknown Host
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Emails to this address could not be delivered because the recipient's email
server could not be found.
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Mailbox Full
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EmailUnlimited has tried to send an email to this address, but got a response that
the account is full.
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User Unknown
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EmailUnlimited has tried to deliver an email to this address and also found the
server, however, the user is not known on the server.
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Timeout
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The server has tried to deliver your email but did not get any response from the
server.
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 Other Error
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An error has occurred that does not match any of the other error categories.
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Another very useful item is the chart that shows you the delivery success by the
top 5 domains in your list: Here you can easily spot which ISPs host the largest
part of your audience, and how successful the delivery to each of them was. You
can immediately see if there might be some sort of delivery problem to any of the
most important ISPs and take action immediately.
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A very powerful feature that few email marketing packages provide is access to the
raw delivery log files. Here you can see the exact mailing status for each recipient
of your mailings lists. Feel free to sort the data by the email address, the delivery
status or the delivery result. Of course you can easily export the delivery
log to a CSV file.
This is extremely useful for
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providing delivery logs to your client
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importing invalid records as a suppression list or
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following-up with records who had delivery problems.
A query feature finally allows you to learn the status of each record. For example,
if it is important that one of your contacts receives a copy of your newsletter,
you can easily find out if the newspaper has reached your customer, and if not,
the program will tell you what might be the reason.
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While the delivery reports tell you a lot of interesting details about the quality
of your list, the click & view tracking provides you in-depth information about
the responsiveness of your audience and the quality of your message.
The Click Rate/Open Rate/Successful Deliveries chart shows you exactly the portions
of those who viewed your message, those who clicked on a link and those who clicked,
but did not open the email.
The Clicks/Views Summary show you how many people have opened your message and clicked
on a link. It also differentiates between the number of total views vs. unique views,
so you can see how many recipients have read your message more than once (which
might also mean that they have forwarded it to their friends).
The Clicks/Views by the hour charts finally are going to excite those of you whose
goal it is to optimize the timing of the email delivery. See exactly at what time
people are most likely to read your message and take a detailed look at your offerings.
Of course, this chart is also available for the total and unique clicks and views.
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